Kanye West is putting his name on a new energy drink that purports to be organic and natural with no additives or preservatives.
The rapper-producer hooked up with New York-based energy drink manufacturers Guru after first hearing about the company in 2007, and becoming “intrigued” by its innovative approach to beverages.
The artist will also help develop the new drink, which is expected to launch later this year in the United States and Canada. The product will be made available through Guru’s website and nationally via Whole Foods Market.